Information Architecture - SEO Search engine optimization

Information Architecture SEO Search engine optimization

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Information Architecture

Designing, categorizing, organizing, and structuring content in a useful and meaningful way.

Good information architecture considers both how humans and search spiders access a website. Information architecture suggestions:


focus each page on a specific topic

use descriptive page titles and meta descriptions which describe the content of the page

use clean (few or no variables) descriptive file names and folder names

use headings to help break up text and semantically structure a document

use breadcrumb navigation to show page relationships

use descriptive link anchor text

link to related information from within the content area of your web pages

improve conversion rates by making it easy for people to take desired actions

avoid feeding search engines duplicate or near-duplicate content









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